Trademark filing, executive likeness protection, copyright defense and regulatory compliance, handled in the same engagement as the positioning work. We safeguard what you build before competitors copy it.
- The engagement
- 6 stages
- What you receive
- Protection audit report
- Built for
- You are trading under an unregistered name
Each ends in something written. Scope, fee and dates fixed before work starts.
Category and country strategy · Trademark filings · Personality rights protection
A founder-led brand with a public profile · Moving into new categories or new regions
What this is for
The situations founders arrive with
01
Filed late, or filed wrong
A trademark registered in one category while the business sells in four, or never filed at all because the launch was urgent and legal could wait.
02
The founder's name is unprotected
Nobody thinks about personality rights until someone else puts the founder's face in an ad.
03
Lawyers who have not read the strategy
Filings made in a vacuum, with no link to where the brand is going next.
The cheapest time to protect a brand is before it is worth stealing. Almost nobody does it then.
The engagement
6 steps, each with something written at the end.
Scope, fee and dates are fixed in the agreement before work starts. Nothing here runs open-ended.
01
Protection audit
What is registered, in which categories and countries, what is exposed, and what a competitor could take today.
02
Trademark registration
Search, category strategy and filing, planned around where you are going, not only what you sell today.
03
Personality rights advisory
Name, face, voice and signature protected where the founder is central to the brand.
04
Patent commercialisation
Where you hold IP, how to turn it into income: licensing, structure and valuation.
05
Compliance and advertising review
ASCI compliance and proof for your claims, checked before campaigns run rather than after a complaint.
06
Annual advisory
Renewals, watching for copycat filings, and legal advice on call as the brand grows.
What you receive
- Protection audit report
- Category and country strategy
- Trademark filings
- Personality rights protection
- Advertising compliance review
- Yearly watch and renewal calendar
Is this the right engagement for you
Built for
- You are trading under an unregistered name
- A founder-led brand with a public profile
- Moving into new categories or new regions
Not for
- You are already in court
- You want legal representation only, with no brand work
Questions
Asked before every engagement.
Do you file, or refer?+
We file. If something goes past filing into a court fight, a specialist lawyer joins the team rather than taking over from us.
How long does registration take in India?+
Filing is immediate and gives you a priority date. Registration usually takes twelve to twenty-four months, depending on objections. You can start using the name as soon as you file.
Can this be bought on its own?+
Yes. It is a complete engagement on its own, and it is also step eleven of Brand Creation.
We don't add busywork; we eliminate friction. We partner directly with founders to replace boardroom guesswork with executable, profitable direction.